GROW WITH GOOGLE - Using Data to Drive Growth

Data and analytics can help you gain insight into how consumers engage with your business online. In this workshop, we’ll offer tips for using Google Analytics to analyze customer trends and provide best practices for turning these insights into well-informed, actionable decisions.

In this session we’ll talk about:

• Identifying  business goals (and how you plan to use your online presence to achieve them)
• Incorporating data into your marketing plan
• Selecting tools to help you find the answers you need