Business Before Hours: Crisis Communication

When it comes to an organization experiencing a crisis it's not a matter of if but when. Organizations spend countless time and resources to build up their brand. But few take the time to prepare or think through a crisis ahead of time so as to protect the brand. Lisa Cruz will provide insights on how to best keep your brand intact before, during and after a crisis. She will provide some helpful tips of how to identify a crisis as well as effectively communicate your way through one.